Walgreens, Nestle, Coors and more use Iris-tracking cameras to spy on shoppers

Tuesday, January 29, 2019
By Paul Martin

JAN 29 2019

I hope you had a happy new year, “because I’m about to ruin the image and the style that you’re used to.”

Gone are the days when you sent your daughter to the store and worried that some creepy old man might upskirt her Because now retailers will do what no stalker could ever do, take Iris and facial images of your kids while they buy ice cream or soda.

According to a recent article in the Wall Street Journal, Walgreens, food and alcohol distributors want to spy on shoppers who purchase items from refrigerated coolers.

“Walgreens Boots Alliance Inc. is testing a technology that embeds cameras, sensors and digital screens in the cooler doors in its stores, a new network of “smart” displays that marketers can use to target ads for specific types of shoppers.”

“Around 15 large advertisers have signed up to test the Cooler Screens platform, including Nestlé SA, MillerCoors LLC and Conagra Brands Inc.”

Cooler Screens, a company funded by Microsoft, uses face-detection technology to allegedly only detect a person’s age and gender. But as you will see, Microsoft is doing much more than just funding Cooler Screens.

An article in the Atlantic explains that Cooler Screens analyze people’s faces and make inferences about their age and gender. The article goes out of its way to emphasize that Cooler Screens uses their Iris scanning cameras to measure and analyze the width of someone’s eyes, the distance between their lips and nose, and other micro measurements to estimate a person’s gender and age.

The Rest…HERE

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