A Post-Mortem On The Corpse Of ‘Social Justice’
Brandon Smith
Alt-Market.com
Wednesday, 31 January 2018
I have been commenting on social justice propaganda for quite some time; long before it was fashionable to do so, and long before there was an organized movement of support to defend commentators who dared to question the insane dictates of the cult of political correctness. In my article ‘The Twisted Motives Behind Political Correctness’, published in early 2014, I outlined the basic philosophical underpinnings of political correctness and what these beliefs tend to lead to. At the time, the future for champions of individual liberty and reason appeared rather bleak. Today, I am happy to say the backlash against “third-wave feminism” and cultural Marxism has expanded beyond anything I could have dreamed.
I do not want to diminish or underestimate the threat still posed to personal freedom by the adherents of the social justice cult, but at this stage I think it is safe to say that political correctness is effectively a dead movement walking.
Recent statistics without bias are hard to come by. That said, the latest available numbers show that people who agree with “gender equality” are many, but those who identify as “feminist” are slim. In the U.S. this constitutes 1 in 4 or 1 in 5 that identify as feminist depending on which polls you look at, while in the U.K. feminists make up only 7 percent of the population.
According to the CDC, abortion rates from 2008-2014 fell to historic lows post Roe v Wade. Abortion being a primary platform and leverage issue for social justice warriors, I take it as a good sign that even in a time of severe economic instability people are backing away from abortion as an acceptable option.
Just as a general observation, social justice has not been a reliable driver for political success, considering the abject failure of the Clinton Campaign in 2016, which clung tightly to SJW ideologies throughout the election cycle.
And finally, social justice has also not been selling so great in the marketplace. This is most evident in the entertainment world, where movies created by producers with open social justice agendas continually fail to bring in expected box office numbers.
For example, the feminist-produced and-directed Ghostbusters reboot ended with a dismal showing compared to many other blockbuster movies of with the same production costs, ending its run with an estimated $70 million loss.
Feminist action films perpetuating the fantasy of physical parity between the sexes, like the movie Atomic Blonde, though receiving accolades from mainstream critics (like all social justice films do), have had embarrassing showings in theaters.
And finally, perhaps the biggest sign of a sea change against social justice in pop culture, even massive brand names like Star Wars are suffering when social justice propaganda is injected into the franchise. The latest installment, The Last Jedi, with its obvious and heavy-handed social justice messages, had one of the worst second week showings of all the Star Wars movies (adjusted for inflation) and only generated a little over half of the revenues brought in by The Force Awakens. Not to mention the highly critical audience reviews and the complete bomb the movie suffered in the Chinese market, which was supposed to help elevate revenues that were expected to be much higher.
The Rest…HERE
