“Historic” Cyber Monday Is “Largest Online Sales Day In History” With $6.6 Billion In US Sales

Tuesday, November 28, 2017
By Paul Martin

by Tyler Durden
Nov 28, 2017

This holiday shopping season is off to a “historic” start, or at least its online version, after Cyber Monday posted the largest-ever online sales day in history as U.S. Consumers purchased a record $6.59 billion online, Adobe estimated late on Monday, with smartphone purchases breaking a record with $1.59 billion in sales.

As reported previously, a record $5.03 billion was spent online during Black Friday, an increase of 17% when compared with last year. Top-selling items that day included the Nintendo Switch, Hatchimals, L.O.L. Surprise and ride-on cars for kids. Meanwhile, according to CNBC, “Small Business Saturday and Sunday” delivered a combined $5.12 billion in online sales, up 10% from a year ago, Adobe added.

Top items for purchasing, according to Shopify, are Apparel, Accessories and Housewares (in that order). The “cyber” of Cyber Monday is more related to how you shop than what you shop for: Electronics is the sixth-most-popular category for shopping today, between makeup and food. Adobe, meanwhile, highlights toys, whose prices are down 18.8 percent since October; computers (discounted 14.7 percent) and TVs (21.1 percent discounted).

Adobe notes that best-selling electronics include many of the usual suspects: Google Chromecast, Apple iPads, Samsung Tablets, Apple AirPods, and Sony Playstation VR. Games and consoles include Super Mario Odyssey, Nintendo Switch and Microsoft Xbox One X.

Overall, Adobe said traffic was up 11.9% for the day vs a season average of 5.7%. As with other days in the long weekend, mobile has been very much a part of the story: 47.4% of visits (39.9 percent smartphones, the rest tablets), and 33.1% of revenues.

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