Thursday, November 9, 2017
By Paul Martin

Politically correct ad campaign whitewashes Christianity from holiday

Dan Lyman
NOVEMBER 9, 2017

Tesco, a UK-based supermarket chain, has launched their first ‘Christmas’ commercial of the holiday season, featuring a multicultural cast and multi-religion symbolism, but conspicuously omitted any overt references to Christianity in the ad.

The advertisement is the first in a campaign called ‘Everyone’s Welcome’ in which the company aims to celebrate the ‘diversity’ of groups who celebrate Christmas – and presumably to also target a rapidly ‘diversifying’ consumer base.

A variety of different families and individuals are featured, including a Sikh man in a turban, a group of Muslim women in hijabs, a presumably gay couple with a baby, but no ‘Christians’ – unless one is to assume that whiteness and Christianity are synonymous. The inclusion of a church gathering, a home with a crucifix on display, or even a vicar, priest or nun would have seemed logical, but no conspicuous Christianity can be found in either the 30-second or one minute versions of the commercial.

“This year, our campaign will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all,” said Alessandra Bellini, Tesco’s Chief Customer Officer, of the campaign. “We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco.”

The Rest…HERE

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