Target takes $15B hit since taking Pro-Transgender stance
by: Thomas Dishaw
NaturalNews.com
Saturday, March 04, 2017
arget is learning the same valuable lesson as Starbucks; pushing leftist ideals will more often than not hurt your bottom line. Case in point, this week Target’s stock value fell by 13.5%, far below investor’s expectations. This amounts to a total decline of 30% since CEO Brian Cornell sparked controversy and boycotts by welcoming the transgender agenda with open arms. That 30% decrease means investors are taking a $15 billion hit.
On April 19, 2016, Cornell released a public statement that laid out Target’s stance on Transgender restrooms. He pointed out that Target stores would “welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.” The announcement immediately caused outrage, and millions of shoppers vowed to boycott until the decision was reversed. A week after the statement was released YouGov BrandIndex eluded to the aftermath that the stance would cause. At that time they reported the percentage of consumers who would consider buying items at Target the next time they want to go shopping dropped from 42% to 38%, marking the company’s lowest consumer perception in eight months.
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