Women Nationwide Cut Up Nordstrom’s Cards, Plan Boycotts After Political Decision to Drop Ivanka Trump Line
by MATTHEW BOYLE & MICHELLE MOONS
BreitBart.com
8 Feb 2017
Retail department store Nordstrom’s decision last week to cut first daughter Ivanka Trump’s fashion line has sparked a tremendous backlash from consumers—especially women—who say the company’s move has led them to boycott the store and cut up their Nordstrom’s cards.
Nordstrom’s claimed that the Ivanka Trump brand wasn’t performing well, but industry insiders tell Breitbart News that’s just not accurate. Nordstrom’s decision to mislead the public on why they are stopping carrying the Ivanka Trump brand is part of the fury out there among its longtime customers, who tell Breitbart News they’re cutting up their Nordstrom’s cards and won’t shop at the store anymore. Some even say they plan to return all their recent purchases.
“We’ve said all along we make buying decisions based on performance,” Nordstrom’s press spokesperson told Fortune magazine last week. “In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Nordstrom’s had previously taken a neutral approach to boycotters’ calls for the company to discontinue carrying the brand. An internal email sent last November 21 from company co-President Pete Nordstrom to employees affirmed they would continue carrying the brand, of which he wrote, “[It] has grown to be a sizable and successful business,” according to Fortune.
The November email stated their policy on carrying products based on results: “If people don’t buy it, we won’t sell it.” Nordstrom’s statement went on to state, “We strive to be agnostic about politics and to treat all our customers with respect.” In response to media reporting on the email, Nordstrom’s told Fortune, “The email, though meant for an internal audience, captures everything we have to say on this subject. So far we have received many positive responses from our employees.”
A Nordstrom representative responded to requests for comment from Breitbart News via email by stating that it will keep selling whatever it has left of Ivanka Trump’s brand. “We’ve offered the brand in different categories and divisions (Shoes, Apparel, Accessories, full price and off price, in-store and online),” the Nordstrom representative said. “Because of variations of when previous buys were made, when they’re delivered and how fast they sell through, we’ll continue to have it available for a while.”
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