Budweiser Debuts Pro-Immigration Super Bowl Ad
by JEROME HUDSON
BreitBart.com
31 Jan 2017
Budweiser has chosen the charged political issue of immigration as the subject of its Super Bowl LI commercial.
The 60-second spot explains the origin story of the beer company’s immigrant co-founder, Adolphus Busch.
The ad, titled “Born the Hard Way,” begins with a young, German-born Busch being told, “You’re not wanted here! Go back home!” The big budget production eventually sees Busch land on the shores of St. Louis where he built his mega-brewery.
“This is the story of the original self-made man, one of the founders of the American Dream, making it the hard way, and his path that all came after him followed,” Laura Rowan, of Budweiser’s creative branch told Adweek.
“We then see the words appear: ‘When nothing will stop your dream, this is the beer you’ll drink.’ We end with the Budweiser logo and [tagline], ‘This Bud’s for you,’” she said of the ad.
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