Kellogg’s vows to cut hundreds of tons of sugar from children’s cereals, but only after being financially threatened by the U.K. government

Saturday, January 30, 2016
By Paul Martin

by: Daniel Barker
Saturday, January 30, 2016

Major soft drink and cereal manufacturers in Britain have pledged to reduce sugar content in their products, but only to avoid a new ‘sugar tax’ being considered by Prime Minister David Cameron.

Cereal giant Kellogg’s has promised to use 723 tons less sugar in all its cereals starting in 2016, including Frosties and Coco Pops – which currently contain 35 percent sugar.

Coca-Cola is expected to stand its ground regarding the sugar content in its main product (7 teaspoons of sugar per 330 ml can), but has vowed to join other companies in changing marketing strategies to exclude under-16 consumers.

These “unprecedented” industry-prompted changes will also include smaller-sized and healthier products.

The goal of the measures, according to processed-food industry sources, is to cut Britain’s sugar consumption by 20 percent before 2020.

Should the industry pay a sugar tax?

The Rest…HERE

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