Even bigger Big Brother: Facebook purchases Israeli facial recognition company Face.com
Madison Ruppert, Contributor
Wednesday, June 20, 2012
Perhaps it’s no surprise that Facebook has purchased the facial recognition startup Face.com, since Facebook has come under fire from European regulators for revealing a massive facial recognition database and been busted for spying on the text messages of smartphone users, showing a complete disregard for privacy.
If you continue to use Facebook in a state of ignorant bliss, hopefully this will help you wake up to the reality of what this internet giant is really up to.
As a Facebook spokesperson put it, this acquisition seems purely logical and perfectly in line with their business model.
“People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience,” said the Facebook spokesperson to VentureBeat. “This transaction simply brings a world-class team and a long-time technology vendor in house.”
It also greatly enhances their facial recognition capabilities which Facebook will also most likely be applying to all photos captured by the other company recently purchased by Facebook: Instagram.
The privacy issues inherent in Faceboook’s move to snatch up Face.com are so blatant and impossible to ignore that even InformationWeek has raised the issue in an article entitled, “Facebook Buys Face.com: At What Privacy Cost?”