Epic Bot Fraud: Up To 50% Of All Publisher Traffic Is From Fake Clicks; Billions In Ad Revenue At Risk

by Tyler Durden
ZeroHedge.com
12/19/2014

Up to 50% of publisher traffic (!) is bot activity, just fake clicks from automated computing programs.
Bots account for 11 percent of display ad views and 23 percent of video ads.
Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent.
More than half of traffic from third parties claiming to lift publishers’ traffic numbers comes from bots.

The Rest…HERE

This entry was posted on Friday, December 19th, 2014 at 12:52 pm and is filed under Conspiracy, Corruption, Economics, Technology. You can follow any responses to this entry through the RSS 2.0 feed.