Central Bank kicks off €1m campaign for cashless society
Experts say move will save economy €1bn a year
23 FEBRUARY 2014
The Central Bank is launching a major national campaign to persuade consumers and businesses to stop using cash and cheques in favour of online transactions.
Dame Street mandarins calculate that it would save the Irish economy €1bn a year to increase the use of electronic payments with debit cards, smartphones and online transfers and is tendering for ad agencies to power a major marketing drive with a budget of up to €1m.
The State itself is setting an example – it is one of the heaviest users of cheques, but from September government departments and local authorities will no longer use them.