Central Bank kicks off €1m campaign for cashless society

Saturday, March 8, 2014
By Paul Martin

Experts say move will save economy €1bn a year

ROISIN BURKE
Independant.ie
23 FEBRUARY 2014

The Central Bank is launching a major national campaign to persuade consumers and businesses to stop using cash and cheques in favour of online transactions.

Dame Street mandarins calculate that it would save the Irish economy €1bn a year to increase the use of electronic payments with debit cards, smartphones and online transfers and is tendering for ad agencies to power a major marketing drive with a budget of up to €1m.

The State itself is setting an example – it is one of the heaviest users of cheques, but from September government departments and local authorities will no longer use them.

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