HERE COMES THE WHITE HOUSE’S BEHAVIORAL ‘NUDGE SQUAD’
Jul. 30, 2013
The U.S. government is looking to recruit members for what some are calling a “Behavioral Insights Team,” a panel of experts that will study human behavior so as to “design public policies that work better, cost less, and help people to achieve their goals,” according to a document describing the program.
“The federal government is currently creating a new team that will help build federal capacity to experiment with these approaches, and to scale behavioral interventions that have been rigorously evaluated, using, where possible, randomized controlled trials,” the document reads.
“The team will be staffed by 4-5 experts in behavioral science and experimental design and evaluation,” it adds.
FoxNews.com was the first to obtain and report on the White House’s “Behavioral Insights Team” memo.
The document praises British Prime Minister David Cameron for implementing a similar “behavioral insights” team in the U.K., claiming the group has advanced the priorities of the British government while also saving it at least £1 billion within the next five years.
The document also shows the White House is already coordinating similar programs with federal agencies including the Department of Health and Human Services and the Department of Agriculture.