Buying the Lie: Cash is Dead
SoCal Martial Law Alerts
Sep 2, 2010
Get used to the idea: Cash is dead.
And if you don’t believe it, just ask such cashless giants as PayPal, MasterCard and Visa. At the very least, they are working overtime with slick propaganda to make us think so.
Currently on Maestro’s website (“Maestro” is the name of MasterCard’s UK-based debit card) is a slide show where you can see the following pithy slogans flash past:
DON’T SHOW ME THE MONEY.
LEAVE CASH ON THE SHELF.
MONEY WITHOUT THE HEADACHE.
BURGER & FRIES WITHOUT ALL THE POUNDS.
Billing their card as “The New Cash,” Maestro’s FAQ page explains that:
“Your Maestro card is linked to your bank account, and the amount of your purchases is deducted directly from that account.”
Just like a debit card. But with the subtle implication being that all digital dollars are “the new cash.” And you want to be trendy, don’t you?