UH OH: This Nielsen Data Suggests People Aren’t Watching TV Anymore…(About Time!!)
Jun. 2, 2012
A new report from Nielsen, the TV audience ratings and measurement people, shows that the number of people who watched TV at least once per month—a pretty low bar—declined from 90 percent of the population to 83 percent last year.
Proportionately, that means TV lost 8.5 percent of its audience in 2011. Only 83 percent of people watch TV, the survey of 28,000 consumers in 56 countries.
That’s a staggering loss of interest in a medium that in industrialized nations is regarded as a standard like electricity or hot running water.
The number of people watching video on a computer at least once per month is now higher, at 84 percent, than those watching TV.