FEMA Looking to Track Nationwide News Coverage of their Activities Around the Clock
The Intel Hub
By Madison Ruppert
February 17, 2012
For some people, the Federal Emergency Management Agency is just that – an agency that manages emergencies, or at least tries to, and often screws it up.
To others, FEMA is an apt example of the disturbing blurring of the lines between local, state and federal law enforcement and even perhaps a danger to the American people with the moves to create operable detention centers on 72 hours’ notice through KBR.
Not to mention that FEMA is part of what I have no problem calling one of the most problematic government agencies, the Department of Homeland Security (DHS).
Apparently FEMA is trying to help twist the public’s perception of them and their work, not by actually improving themselves but instead by monitoring media coverage in order to present a better face.
According to a solicitation posted on February 15, FEMA is looking to contract a media monitoring firm “To monitor the effectiveness of public affairs messaging, and respond to critical events, FEMA requires the ability to monitor and retrieve clips and transcripts from network and local television affiliates in a rapid manner upon demand 24/7 through an on-line distribution service.”
This monitoring, archiving and analysis would spread across all local news in all “major Nielsen markets,” along with all nationally broadcasted news and all cable news outlets for their coverage of FEMA and their activities.
The monitoring service will be tasked with giving FEMA “media statistics including the audience exposure and publicity value,” for any given news coverage.