More than Two-Thirds of Retailers Consider Switch to Biometric Authentication in 2012; DigitalPersona to Showcase Biometric Solutions at Retail’s BIG Show in New York City

Thursday, January 12, 2012
By Paul Martin

MarketWatch.com
Jan. 11, 2012

REDWOOD CITY, Calif., Jan. 11, 2012 /PRNewswire via COMTEX/ — DigitalPersona, Inc., a global provider of strong authentication and access management solutions, today announced the results of a survey which shows more than half of retailers still use passwords for point-of-sale (POS) system login, despite concerns over the sharing and misuse of those passwords. The survey also revealed that of those companies considering a change to new login methods, nearly 70 percent are considering a switch to biometric authentication.

Fingerprint biometrics enable organizations to quickly and securely identify users when performing tasks or accessing applications and records. Biometric POS systems reduce fraud, cut IT costs and improve efficiency. DigitalPersona® U.are.U® Fingerprint Readers are easily integrated into existing systems and due to their ease-of-use and stability, are used in more than 90 percent of the biometrically-enabled POS systems. Large, national retailers and restaurateurs including Yogurtland, KFC, Garden Fresh, Pizza Hut®,Popeye’s®, Connectivity Source and Prime Communications have implemented DigitalPersona fingerprint readers enabling them to transition away from passwords or PINs, and allowing management to tie individuals to the actions they perform. This provides a powerful deterrent to time-and-attendance and management-override fraud. Furthermore, fingerprint biometrics make it easier for businesses to address the stringent PCI mandates, as well as improve productivity and customer response times by simplifying system login at the POS.

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