The Ratings Collapse of The Establishment Media Represents A Huge Cultural Change In The West
Sept 27, 2011
There is a massive media shift taking place in America and other Western countries as more and more young people reject mainstream media institutions. They are turning to blogs, Internet news anchors, social media websites like Twitter and Facebook, and internet-based commentators to get their news and alternative perspectives of reality.
Big media companies have no chance competing against the rising independent media in a free-market atmosphere. They are history unless they can successfully lobby the federal government to censor anti-government websites in the name of cyber security.
But such extreme measures to silence free speech and maintain the authority of the establishment media are likely to be resisted by sophisticated activists. Young people have every kind of technological gadget at their disposal to access their favorite podcasts, blogs and radio shows which are independently operated and offer unique perspectives to world events.
This huge shift in news consumption will have cultural, social and political ramifications for many years to come, possibly altering the very nature of our societies and our governments. What we are witnessing is no small revolution – it is the liberation of the Western media and, by extension, the Western public mind, from government and corporate narratives about history and reality.