The 9/11 Brand Is Losing Its Grip On The Collective Mind
September 6, 2011
“We are no doubt in the Great Age of the Brand.” – Tom Peters
“From a marketing point of view, you don’t roll out new products in August.” –White House Chief of Staff Andrew Card, on why the Bush administration waited until after Labor Day to try to sell the American people on war against Iraq, “New York Times” interview, Sept. 7, 2002 (Source). (Source: About.com,‘Stupid Quotes About Iraq,’ by Daniel Kurtzman).
“Nations have brands – in the sense that they have images – and those images are absolutely important to their progress and prosperity in the modern world. Countries with a powerful and positive image can export more products, more culture, more people, more services and attract more tourists, more investors, more immigrants and the attention and respect of other governments. Countries with weak or damaged images find it much harder and more expensive to achieve all of these goals. That’s why it is so important. I repeat: countries have brands, but they can’t be branded. Only new policies, new investments and innovations can change the image of a country – and it takes a very long time.” – Simon Anholt (Source: Magazin Deutschland).
A brand name erases thinking because people believe they know what it is and trust it. Establishing a popular and trusted brand name takes hard work, but maintaining one is relatively easy.
Simon Anholt, a British government policy advisor, says countries have brands, which are very much tied to their policies. But propaganda also has a lot to do with branding a nation’s image. It has always taken great marketers to build and destroy empires. Hitler was a marketer whose empire was both created and destroyed by mass marketing.
Since 9/11, Islam’s brand has been destroyed by America and Israel, and it will take apocalyptic events for Islam’s image to be rehabilitated, if it ever will.