Amazon grocery store wants to be able to track you, must forfeit privacy to use
by: Vicki Batts
NaturalNews.com
Friday, December 09, 2016
Amazon has recently launched their very own grocery store, Amazon Go. Their flagship location in Seattle features no check-outs and hopes to put the spotlight on the new, hassle-free shopping experience. The 1,800-square foot shopping space is currently limited to just the retail giant’s employees during the store’s beta program. It is expected to go public sometime in early 2017.
Shopping without having to wait in line at the check-out counter sounds quite advantageous, but will it really be all it’s cracked up to be? Perhaps not. After all, convenience comes with a price – and in this case, that price might just be your privacy.
In order to use the Amazon Go store, you will have to download and install the Amazon Go app. From there, you sign in with your account credentials, and go about your business. You simply take the items you want off the shelves, put them in your bag and walk out. It’s not entirely clear how the app or the company will separate shoplifters from Amazon Go users. It’s likely that facial recognition technology is used to match you with your account – but either way, many feel that Amazon Go represents a substantial step forward into the future of the offline shopping experience. The real question is, what kind of future are we stepping into?
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