A Super Bowl of Greed
By AL LEWIS
FEBRUARY 6, 2011
Do not read this column if you are among the one out of seven Americans living on food stamps or among the one out of six living in poverty. Do not read if you are among the more than 14.5 million unemployed.
If you still have a TV, do not turn it on. Today is Super Bowl Sunday. Those living in the other American economy are going to gleefully romp in a nationwide gala of conspicuous consumption.
Packers? What’s left to pack? Steelers? Shouldn’t they sell their name to Asia?
Two teams representing otherwise forgotten rust-belt cities will drive the most frivolous spending boom since Christmas.
The National Retail Federation says the average consumer will spend $59.33 on game-related merchandise, clothing and snacks, up from $52.63 last year.
This puts total consumer spending at $10.1 billion for one game.
“Consumers hoping to wow their friends and family with a new HD TV should act fast,” said Mike Gatti of the Retail Advertising and Marketing Association. An estimated 4.5 million people will buy new TVs, versus 3.6 million last year, the association’s survey showed.