Big Food corporations, Wall Street buying up natural brands to silence support for GMO labeling

Thursday, September 24, 2015
By Paul Martin

by: Ethan A. Huff
NaturalNews.com
Thursday, September 24, 2015

) One of the fastest growing natural juice brands in the country is adding Coca-Cola and Goldman Sachs to its lineup of stakeholders. The Suja juice company, a California startup that has seen massive growth over the past several years, currently offers cold-pressed, unpasteurized, non-GMO and certified organic juices to health-savvy consumers. Will this change if the company’s new part-owners start calling the shots?

Suja appears to be going the way of Naked Juice and Odwalla, two popular juice companies that were bought out by PepsiCo and Coca-Cola respectively after they gained rapid popularity. As consumers shy away from sugar- and chemical-laden soda beverages to improve their health, many are turning to these reinvented juice products as an alternative, and Big Food wants a piece of the pie.

Coca-Cola, which still boasts more than $46 billion in annual revenues, is beginning to take a hit from the public’s rejection of junk foods such as bottled soda. In order to maintain relevance, it is spreading its tentacles as far and wide as possible, capitalizing on healthy juice products that fetch upwards of $4, $8, and even $10 for a 16-ounce bottle.

“Coke is paying roughly $90 million for a nearly 30% stake in San Diego-based Suja, with an option to buy all of the company after three years, according to people familiar with the matter,” reports The Wall Street Journal (WSJ).

The Rest…HERE

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