Minority Report-Style Ad Billboards Shaped Like Eyes to Watch Consumers
System will collect information on user in exchange for free wi-fi
Paul Joseph Watson
Prison Planet.com
August 12, 2015
Minority Report-style advertising billboards shaped like huge eyes which analyze the facial characteristics of the viewer are expanding across England as the technology begins to mimic that seen in the dystopian thriller.
“Ocean’s three new billboards in Birmingham, shaped like large human eyes, will broadcast ads like regular digital billboards, but have the ability to change based on how many of a certain group are within “eyesight” of the camera,” reports the Wall Street Journal.
Minority Report, a 2002 thriller about a dystopian society starring Tom Cruise, depicts Cruise’s character walking through a subway station while sensors that scan his eyes address him by name and bombard him with personalized ads.
Another clip shows people boarding a train also having their irises scanned for approval. The movie was based on a dystopian short story by Philip K. Dick which warned of how such technology would be used in the future to crush privacy and civil liberties.
While the new technology being rolled out across the UK is not quite as chilling as the movie equivalent, it’s not far off.
“Cameras placed in the billboards will capture images of people at the station and beam those back to computers, which will analyze characteristics like gender and age. That will help create ads displayed on the billboards—a series of giant screens atop the station’s busiest entrances,” states the report.
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