“It’s Over” – Apple Resorting To Promos & Price-Cuts To Stoke “Saturated” iPhone Interest

Tuesday, December 4, 2018
By Paul Martin

by Tyler Durden
ZeroHedge.com
Tue, 12/04/2018

The times certainly look to be changing over at Apple. The company that has been the stock market darling for the better part of the last decade finally looks as though it has hit a substantial pocket of product saturation and, as a result now, is starting to offer deals and incentives that it never has before in order to move product.

HSBC downgraded Apple to hold from buy and cut its 12-month price target to $200 from $205, citing too much dependence on a single product and slowing emerging markets economies. The note from the HSBC analysts said:

“Apple’s iconic hardware unit growth is broadly over for now. Revenues are only supported by higher selling prices and by the development of services. Flat unit growth has hit Apple’s share price and incidentally its key suppliers. What has made the success of Apple, a concentrated portfolio of highly desirable (and pricy) products is now facing the reality of market saturation.”

The Rest…HERE

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