Primetime NFL Ratings Down 9% As Trump Trashes Kneelers
by Tyler Durden
ZeroHedge.com
Mon, 09/10/2018
The NFL’s primetime matchup Sunday night between the Green Bay Packers and the Chicago Bears struggled to attract viewers, following a dismal Thursday night season opener which saw viewership plunge to the lowest levels in nearly a decade.
Despite a dramatic turnaround by the Packers who overcame a 17-0 halftime disadvantage to score a 24-23 victory over the bears, last night’s Sunday Night Football game garnered just 14.4/25 in metered market results, a drop of 9% from the September 10, 2017 SNF matchup between the Dallas Cowboys and the New York Giants, reports Deadline.
Despite the delays in getting numbers from Nielsen due to Hurricane Irma hitting Florida last year, the Cowboys flooding of the Giants went on to pull in 24.2 million viewers. As a point of comparison, that was a rise of 5% from the 2016 SNF opener.
So, once the final numbers are in, we may see the SNF opening of the 2018/2019 season down from both of the last two years, even though it has the best metered market result for any NBC Sunday game in almost a year. -Deadline
It wasn’t all bad news, however – with three of Sunday’s four NFL ratings metrics increasing over last year, accroding to Sportsmediawatch.
The Week 1 NFL national window, featuring Cowboys-Panthers in 80% of markets, had a 15.7 overnight rating on FOX Sunday — up a tick from last year (mostly Seahawks-Packers: 15.6) and down 7% from 2016 (mostly Giants-Cowboys: 16.9).
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As for the early afternoon windows, CBS earned a 10.6 overnight for its singleheader coverage — up 23% from last year (8.6), up 4% from 2016 (10.2) and the highest for the Week 1 singleheader since 2015 on FOX (11.7).
FOX scored an 8.8 for regional coverage featuring 49ers-Vikings in a plurality of markets — up 5% from last year (mostly Philadelphia-Washington: 8.4) but down 19% from 2016 (feat. Packers-Jaguars: 10.8). -Sportsmediawatch
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