Facebook User Engagement Dives As Social Media Alternatives Boom

Thursday, August 23, 2018
By Paul Martin

By Joseph Jankowski
ActivistPost.com
AUGUST 22, 2018

As Facebook continues to grapple with the revelations of private user data being leaked to Cambridge Analytica, and taking part in the suspicious deplatforming of Alex Jones, the social media giant has taken a double-digit hit on key metrics.

According to Wednesday night data from website ranking service Alexa, Facebook is down 10% on Daily Time on Site.

Zuckerberg’s brainchild is also up 13% on Bounce Rate, meaning more people have been visiting the page only once, without exploring the site further.

Alexa engagement metrics are updated daily based on the trailing 3 months.

The metrics reveal that Facebook is down almost 10% on Daily Pageviews per Visitor, an indication that users may be lacking interest in what they see and experience on the site.

The amount of people landing on the website from a search engine is also down more than 7%.

As Facebook slumps, alternative social media platforms are booming.

Minds, an open source social media site running on blockchain tech, is up 3,334 slots in its global daily rank as of Wednesday evening.

According to Alexa, a website’s global rank is calculated with a combination of average daily visitors to this site and pageviews on the site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

Minds is down more than 11% on Bounce, up 24% on Daily Pageviews per Visitor and up 10% on Daily Time on Site.

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