Connected To The Matrix: Americans Spend Most Of Their Waking Hours Staring At A Television Or Computer Screen

Thursday, August 2, 2018
By Paul Martin

by Michael Snyder
EndOfTheAmericanDream.com
August 1, 2018

Before televisions and computers were invented, Americans didn’t spend any time staring at television and computer screens. They worked hard, raised their families, personally interacted with their communities (remember that?), and generally tried to make the world a better place. But now for many of us, the “virtual world” actually seems more real than the “real world” does. In fact, as you will see below, average Americans now spend most of their waking hours staring at a screen. We have willingly connected ourselves to “the matrix”, and the amount of time spent connected is rising with each passing year. A report that was just put out by Nielsen found that we spend an average of 11 hours per day interacting with media…

Americans now spend most of their waking hours watching TV, listening to music, using apps on their smartphones, or otherwise consuming media, a new study finds.

US adults are spending more than 11 hours a day on average—or about two-thirds of their waking time—consuming media in some form, Nielsen showed in its first-quarter 2018 report on US media consumption today (July 31). It measured, based on its representative panels of TV, radio, and digital households and consumers, activities like watching TV and DVDs, listening to the radio, visiting apps on a smartphone or tablet, and using the internet and game consoles.

No wonder we don’t have time to do anything else.

The time Americans spent interacting with various forms of media was up 19 minutes over the previous quarter, and here is how it broke down…

Watching live television: 4 hours, 10 minutes

Watching time-shifted television: 36 minutes

App/Web on a smartphone: 2 hours, 22 minutes

App/Web on a tablet: 47 minutes

Internet on a computer: 39 minutes

Listening to the radio: 1 hour, 46 minutes

Internet connected device: 26 minutes

Game console: 14 minutes

DVD/Blu-Ray device: 6 minutes

It really surprised me how little time Americans spend watching DVDs. I suppose that since everything is going digital that DVDs will someday be relics of a bygone age, but we aren’t there quite yet.

Another surprising thing from the report was the difference in behavior between the generations. According to Nielsen, older Americans actually spend the most time consuming media…

Though older generations generally spend the most time with media (adults 35-49 spend over 11 hours a day on it, while adults 50-64 do so at a nearly 13-hour clip), younger generations are at the forefront of TV-connected device and digital usage.

The Rest…HERE

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