Facebook Sees 24% Drop In Average Time Spent On Site
by Tyler Durden
ZeroHedge.com
Fri, 03/09/2018
While Facebook grapples with an explosion in overhead, expensive regulations in Europe (and possibly soon in the U.S.), a staggering decline in traffic, backlash over conservative purging and pedo questionnaires, and a former executive who went public in December with his “tremendous guilt” over helping to hook people on the “internet crack” that is social media – the Silicon Valley behemoth is facing a new challenge; a 24% drop in the average time spent on the site.
Now new numbers have been released that go through December, and the problem only seems to be getting worse. The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a 24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%. -Fast Company
Recent changes to Facebook’s algorithms which prioritize posts from friends and family over promotions have been blamed for lower engagement – as Zuckerberg warned shareholders about in January.
Perhaps that’s why CEO Mark Zuckerberg and other insiders are dumping shares?
Zuckerberg isn’t the only insider to sell Facebook stock during February, however. SEC filings reveal a long list of other insiders who also sold FB stock. VP David Fischer converted some restricted stock units this month and sold thousands of shares, including about 18,000 shares this week as part of his prearranged trading plan.
Other insiders who have converted and/ or otherwise moved around some FB stock this month include Chief Operating Officer Sheryl Sandberg, Chief Financial Officer David Wehner, director Kenneth Chenault, Chief Technology Officer Michael Schroepfer, General Counsel Colin Stretch, Chief Product Officer Christopher Cox, and director Jan Koum. That’s quite a list, as usually insider sales of Facebook stock occur on a much smaller scale, based on the regulatory filings of insider transactions. -Yahoo! Finance
The Rest…HERE
