EVERYBODY RUNS: YOUR SMARTPHONE LOCATION-AWARE DATA IS BEING USED AND SOLD WITHOUT YOUR CONSENT
If you’ve ever felt clever because an app on your phone asked to track your location and you said no, this should make you feel a little less smug: There are plenty of ways to track you without getting your permission. Some of the most intrusive are the easiest to implement. Your telco knows where you are at all times, because it knows which cell towers your phone is near. In the U.S., how much data service-providers sell is up to them.
by Geoffrey Grider
NowTheEndBegins.com
March 4, 2018
AS LOCATION-AWARE ADVERTISING GOES MAINSTREAM—LIKE THAT JACK IN THE BOX AD THAT APPEARS WHENEVER YOU GET NEAR ONE, IN WHICHEVER APP YOU HAVE OPEN AT THE TIME—AND AS POPULAR APPS HARVEST YOUR LUCRATIVE LOCATION DATA, THE POTENTIAL FOR LEAKING OR EXPLOITING THIS DATA HAS NEVER BEEN HIGHER.
EDITOR’S NOTE: When the movie Minority Report was released back in 2007, audiences were thrilled to see the technological marvels that would come true for some future generation down the line. Funny thing is, though, just about everything shown in the movie has already come true, including the persistent mobile advertising that follows your every move. The every move of billions of people all being tracked and recorded by a personal device in their pocket…and it’s not even the mark of the beast yet. Imagine that.
It’s true that your smartphone’s location-tracking capabilities can be helpful, whether it’s alerting you to traffic or inclement weather. That utility is why so many of us are giving away a great deal more location data than we probably realize. Every time you say “yes” to an app that asks to know your location, you are also potentially authorizing that app to sell your data.
Dozens of companies track location and/or serve ads based on this data. They aim to compile a complete record of where everyone in America spends their time, in order to chop those histories into market segments to sell to corporate advertisers.
Marketers spent $16 billion on location-targeted ads served to mobile devices like smartphones and tablets in 2017. That’s 40% of all mobile ad spending, research firm BIA/Kelsey estimates, and it expects spending on these ads to double by 2021.
The Rest…HERE
