Smart billboards target individual motorists and spy on license plates and cellphones

Thursday, September 28, 2017
By Paul Martin

MassPrivatei.blogspot.com
Sept. 28, 2017

magine driving down a highway and seeing a personalized billboard ad directed at you. Now imagine advertisers using billboards to send messages to your smartphone.

That’s the future of’ ‘advertised spying’ in America. (Yes, I made that term up.)

An article in McClatchy, warns that a new generation of “smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.”

The article ominously warns, that smart billboards can guess a motorist’s home address, age, race and income level based on the vehicle they are driving. And also claims, advertisers will be able to send messages to a person’s smartphone as they pass by a smart billboard.

Companies like SYNAPS want to create a network of spying billboards.

SYNAPS, boasts about ‘designing intelligent sensors that recognize car models and help a billboard choose the best message for their drivers’.

SYNAPS, describes how advertisers can personalize their advertising…

“It really is up to you to choose who will see your advertising – and it does not matter, where the billboard is. Pick your segment based on a specific car model and age, car price or size, or even how conservative or modern it is.”

MIT’s connection to spying billboards

SYNAPS, appears to have gotten it’s start in Russia, as a recent article in MIT Technology Review points out.

Co-founders Alex Pustov and Alesky Utkin expect to be operating 20-50 smart billboards in Russia this year. They also claim, to encrypt all the license plate data they collect.

Would you trust a foreign company with your license plate data?

What is MIT’s connection to SYNAPS?

According to SYNAPS, their American business is located at MIT’s Martin Trust in Cambridge, Massachusetts.

What does Martin Trust do?

The Rest…HERE

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