Credit Suisse: Customer Blowback Over Starbucks’ Refugee Hiring Spree Could Crush Same Store Sales

Saturday, March 11, 2017
By Paul Martin

by Tyler Durden
ZeroHedge.com
Mar 10, 2017

A few weeks ago we wrote about how the controversial decision of Starbucks’ CEO Howard Schultz to hire 10,000 refugees, a clear shot at the Trump administration’s immigration policies, seemingly backfired as his “brand perception” took a sudden and massive hit, a clear signal once again that coffee drinkers would prefer to not have a side of political propaganda with their $5 morning java (see “Starbucks’ ‘Brand Perception’ Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees”).

Now, Credit Suisse’s Restaurant team, led by Jason West, is warning that Schultz’s latest attempt to cram his political opinions down the throats of his customers could cause the company to miss upcoming same-store-sales estimates.

The Rest…HERE

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