NYC public schools dump Kellogg’s “junk” cereals, replace with organic brand

Thursday, March 9, 2017
By Paul Martin

by: Vicki Batts
Wednesday, March 08, 2017

As healthy eating habits continue to take the country by storm, the New York City public school system has recently made waves by replacing some of their Kellogg’s brand cereals with a healthier alternative. Back to the Roots brand cereal, which is created by a small company from California, will be taking Kellogg’s place on school breakfast trays around the city.

The New York City public school system is one of the largest school systems in the nation, and district officials report that some 254,000 children eat breakfast at an NYC school every day.

Last year, Kellogg’s discontinued several types of their Kashi brand cereal. Two of these Kashi cereals had been featured on the public school system’s menus, prompting the need for replacement.

Kashi has often been advertised as Kellogg’s “healthier” cereal option. Kashi, of course, is really anything but healthy and the brand has come under fire in the past for their misleading labeling practices and use of questionable ingredients. For example, in 2015, it was found that their cereals contained high levels of glyphosate, and previous research found that they used GMO soy ingredients in their “GoLean” line of cereals.

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