Backlash: Starbucks takes a beating after plan to hire 10,000 Syrian refugees backfires

Sunday, March 5, 2017
By Paul Martin

by: Thomas Dishaw
NaturalNews.com
Sunday, March 05, 2017

A recent poll on YouGov BrandIndex is showing a negative correlation between Starbuck’s brand perception before and after they announced a plan to hire refugees, and it should be cause for alarm for the coffee giant.

On January 29, 2017, Starbucks CEO Howard Schulz announced that the company would implement a five-year plan to hire 10,000 refugees worldwide. The stance was in protest against President Donald Trump’s then travel ban on refugees from certain countries already outlined by the Obama administration. The announcement caused outrage and concern among many Starbucks customers, some of whom called for a boycott. People all over the country took to social media to express just how upset they were about the announcement.

The biggest issue raised among people that weighed in was that an American company was being so quick to come to the aide of refugees, but it felt as if American citizens, particularly veterans, were being ignored. Ultimately, Starbucks felt the pressure and issued a second statement to explain to America’s military veterans that the company also had a plan to employ them.

If Starbucks thought this would blow over, they were sadly mistaken. Since the January announcement, consumer perception levels have fallen by two-thirds as measured by YouGov BrandIndex’s Buzz score. The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” The recent responses show only 24 percent of consumers polled saying they would consider patronizing Starbucks, while two days before the announcement, the results were at 30 percent, the highest proportion in almost a year.

The Rest…HERE

Leave a Reply

Join the revolution in 2018. Revolution Radio is 100% volunteer ran. Any contributions are greatly appreciated. God bless!

Follow us on Twitter