Under the Hood: How Donald Trump Has Cut Around Corporate Media to Reach Millions Directly Online
by MATTHEW BOYLE
BreitBart.com
29 Nov 2016
One of the major successes of President-elect Donald Trump’s campaign was his ability to cut around a dying corporate media industry to speak directly to voters.
There may be no better way to tell the story of Trump’s success than to pull up the hood on his social media operation and look at the raw analytics.
Trump’s social media director Dan Scavino, who is now running social media operations for the presidential transition team, provided Breitbart News with the core statistics on the Trump team’s massive social media reach.
His Facebook page reached more than 21 billion impressions—21,031,446,611 to be exact—from the day Trump launched his campaign until November 22, 2016. There were more than 485 million engagements on his Facebook page during that timeframe, and nearly 50 million “likes.” On videos his team posted on Facebook, they have had, Scavino told Breitbart News, more than 1.3 billion views.
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