‘No way back, Sweden will never be what it was’: TV ad urges Swedes to ‘integrate’ with migrants

Tuesday, September 20, 2016
By Paul Martin

RT.com
20 Sep, 2016

A Swedish TV ad made by a government-backed charity has urged citizens to accept that “Sweden will never be what it once was” and to find a way to “live side by side” with the growing number of migrants and refugees.

The 75-second video, called ‘Det Nya Landet’ (The New Country), shows smiling faces of different racial and ethnic profiles. The voiceover says, “New Swedes will claim their space and bring their culture, language and customs – and it’s time to see it as a positive force,” adding that “there is no way back.”

The video also calls on the country’s people to “live side by side” with the newcomers, and “build a country where we put fear and hate aside.”

“It’s not just new Swedes who need to integrate. Everyone needs to be integrated, established Swedes too,” the video added. “Integration does not mean that one party should adapt to the other, or that everyone should think, do and feel the same. Integration is about meetings, and real meetings are built on reciprocity.”

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