“All Components Face Price Pressure” – Apple Forces Suppliers To Accept Price Cuts, As JPM Cuts Production Estimates

Thursday, September 1, 2016
By Paul Martin

by Tyler Durden
ZeroHedge.com
Sep 1, 2016

In the latest confirmation that the long-awaited rebound in demand for AAPL products keeps getting delayed, even as a surge in low-priced Chinese competition continues to steal market share, overnight the WSJ reported that the tech giant is forcing its suppliers to accept both price cuts and volume reductions in order to preserve profit margins.

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