General Mills sued for false use of ‘natural’ claim on Nature Valley Granola Bars, found to contain glyphosate

Wednesday, August 31, 2016
By Paul Martin

by: David Gutierrez
Wednesday, August 31, 2016

General Mills is being sued for misleading use of the term “natural” on packages of Nature Valley granola bars, which have been shown to contain residues of the toxic herbicide glyphosate (Roundup).

The lawsuit, filed by Moms Across America, Beyond Pesticides and the Organic Consumers Association, alleges that consumers expect products labeled “natural” to be free of synthetic toxins. Yet the granola bars in question bear a label that reads “Made with 100% NATURAL whole grain OATS.”

“As a mother, when I read “100% Natural” I would expect that to mean no synthetic or toxic chemicals at all,” said Zen Honeycutt, executive director of Moms Across America. “Glyphosate is a toxic chemical that the EPA recognizes as a ‘reproductive effector’ which ‘can cause liver and kidney damage’ and ‘digestive effects.’ It is unacceptable that Nature Valley granola bars contain any amount of this chemical.”

Glyphosate not ‘natural’

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