“At The Moment, It’s Carnage” – The Startling Truth About China’s ‘Strong Consumer’
by Tyler Durden
ZeroHedge.com
03/16/2016
There is one major problem with the “strong, resilient Chinese consumer” narrative: he is neither strong, nor resilient, and is in fact getting weaker, and more angry by the day. “We are struggling to adapt as sales move online or to small mom-and-pop stores,” said a senior sales executive at a major Western consumer goods firm. “At the moment, it’s carnage.” Meanwhile, inventory levels at some clients had jumped to as much as nine months, from a normal average of around two weeks.
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