Trump-Effect: Fox News Channel’s Brand Takes 50% Hit Among Republicans…(AboutTime!!)

Saturday, February 27, 2016
By Paul Martin

27 Feb 2016

Just last week, a years-long tradition came to a screeching halt. “You want me to put it on Fox News,” I asked my wife. “No,” she replied. “I’m done with Fox News.”

My job is to monitor the mainstream media, which is something that eats up about 14 hours of a day that begins at 6 a.m. when the cable morning shows begin. Lying next to me, my good sport of a wife suffers through about an hour of “Morning Joe,” whatever they call that left-wing garbage fire on CNN, and the rest. Out of habit, before I head to my desk, without really asking I always ask, “You want me to put it on Fox?”

Fox News has a problem, and not just with my wife. According to a YouGov Brand Index survey, the perception of Fox News among Republicans has hit a three-year low, “has declined by approximately 50% since January of this year.”

Basically, perception of Fox News has returned to those bad old Dick Morris days after President Obama won re-election. Much of the fall has come in the last few months. There is no question that this precipitous drop is the result of Fox’s ongoing war with Donald Trump.

The Rest…HERE

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