Even the mainstream media admits that Big Pharma has led to rampant opioid abuse

Wednesday, February 17, 2016
By Paul Martin

by: J. D. Heyes
Wednesday, February 17, 2016

If you’re a fan of American football and caught the biggest game of the year, Super Bowl 50, then you likely saw one of the reasons why large pharmaceutical companies are in large part to blame for the country’s rising epidemic of opioid painkiller abuse.

So says Dr. Akikur Mohammad, M.D., an adjunct professor at University of Southern California Keck School of Medicine and the author of the book The Anatomy of Addiction.

Writing in Time online a few days after the game, Mohammad noted that an advertisement aired during the Super Bowl served as “a reminder that some drug companies have a vested interest in painkiller use.”

Continuing, he wrote:

It stood out like a sore thumb. On the Super Bowl 50 telecast—amid the slick ads for high-end sports cars and celebrities shilling everything from beer to snack chips—was a commercial for “OIC” (opioid-induced constipation). Why is a $5 million TV spot for something as seemingly esoteric as OIC being broadcast during the most widely viewed television event in America?

That’s a point well-made; Super Bowls are generally seen by more than 100 million people. Super Bowl 50, the game’s golden anniversary, drew 111.9 million viewers, down slightly from 2015. So, with such a heavy viewership, buying an ad spot – even a short 15–30-second ad, is expensive. So as a company you’ve really got to want to have your product in front of as many people as possible if you’re willing to pay exorbitant prices to do so.

Abuse at all-time high

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