McDonald’s on Last Leg as ‘All Day Breakfast’ Gimmick Implodes
Last ditch effort actually causing stores to lose more money, customers
Adan Salazar
Prison Planet.com
October 16, 2015
An ill-thought scheme intended to retain the last of McDonald’s’ customers has blown up in franchise owners’ faces, showing how little can be done to save the fast food giant from imminent collapse.
After seven straight quarters of declining sales, McDonald’s decided to implement an all day breakfast menu earlier this month in hopes to revive their bottom line.
The president of the company’s US division called the launch a “success,” but that statement is at odds with franchise owners’ sentiments, one of whom says the new policy is driving customers away “in droves.”
In a survey conducted by Nomura, franchise owners revealed how the launch of all-day breakfast is costing their businesses money and time, and is overall a disaster.
“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one franchise owner said, according to Business Insider.
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