Verizon plans to share ‘supercookie’ tracking data with AOL ad network

Sunday, October 11, 2015
By Paul Martin

By Roger Fingas
AppleInsider.com
October 07, 2015

Beginning in November, Verizon will start sharing the data gathered by its so-called “supercookie” identifier with AOL’s ad network — potentially raising privacy and security concerns, a report noted on Wednesday.

The wireless carrier announced the shift via an update on its website, according to The Verge. Unlike most cookies, which originate from an individual site or group of sites, Verizon’s identifier tracks subscribers as they move around the Internet for the sake of the company’s Relevant Mobile Advertising and Verizon Selects ad programs.

The AOL Advertising Network has a presence on some 40 percent of websites, and affiliated parties could potentially build more detailed profiles of Verizon customers as a result. The carrier bought AOL in May.

The Rest…HERE

Leave a Reply

Join the revolution in 2018. Revolution Radio is 100% volunteer ran. Any contributions are greatly appreciated. God bless!

Follow us on Twitter