A Picture Every Time You Buy Something? Mastercard Beta Testing ‘Selfie’ Facial Recognition This Fall
Melissa Dykes
The Daily Sheeple
July 2nd, 2015
So you know how popular “selfies” have become? One new smartphone that just came out is literally even called “The Selfie”. When we visited Seaworld in San Antonio last week, they had a whole booth set up there that sold nothing but selfie sticks, and people cheerfully were buying them and taking selfies throughout the park.
Guess it’s a selfie society.
Well now CNN Money is reporting that Mastercard will beta test its new facial recognition program this fall and it’s all based on the idea of the selfie. Because those pesky passwords are just too darn hard to remember, the new program will ask people to snap a picture of themselves with their smartphones at checkout:
“The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,” said Ajay Bhalla, who’s in charge of coming up with innovative solutions for MasterCard’s security challenges.
This is MasterCard’s way of cutting down fraud.
The Rest…HERE
