GOOGLE OVERHAUL WOULD RADICALLY ALTER SEARCH RESULTS

Saturday, March 7, 2015
By Paul Martin

New algorithm to give favorable rankings to webpages deemed ‘trustworthy’

DREW ZAHN
WND.com
3/7/2015

According to an article in New Scientist, the Internet search giant is considering a new algorithm for ranking its search results: one based not on how commonly a site is linked – which is central to its current system – but on how “trustworthy” Google determines the source website to be.

In other words, those sites Google says print truth would come up first in user searches, while those sites Google thinks stray too often from the truth would be buried on a later page.

New Scientist author Hal Hodson explains: “The Internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free ‘news’ stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness.”

Hodson’s implication that anti-vaccination sites are inherently untrustworthy, however, only serves to highlight the questions his article doesn’t answer: What if Google’s version of the “truth” is mistaken? Or biased?

Google controls nearly two-thirds of the world’s search results, CNN reports, making it one of the biggest Internet gateways for more than a billion people around the world.

The Washington Post further declared, “Google long ago went from being a mere directory of the Internet to a shaper of online reality, helping determine what we see and how,” based on former Psychology Today editor Robert Epstein’s research, which revealed search engines have the power to profoundly impact elections and voters, even without them realizing it.

The Rest…HERE

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