Online bargain hunters say Black Friday is all a con: Digital shoppers claim retailers increased prices while advertising massive sales

Saturday, November 29, 2014
By Paul Martin

Customers attempting to purchase from Asos website were left bemused
Shoppers found items they had in basket had gone up in price overnight
Asos admitted cutting back some of its discounts prior to Black Friday
It said this was to make way for its ’20 per cent off everything’ deal
Which? group warned retailers ‘play fair’ and ‘make special offers special’

By Louise Eccles
28 November 2014

Angry online shoppers branded Black Friday a ‘con’ last night, claiming retailers had increased their prices while advertising big sales.

Others claimed stores had pushed up prices before the event to make special offers appear better value for money.

Internet fashion retailer Asos admitted it had cut back some of its discounts prior to Black Friday to ‘make way’ for its ‘20 per cent off everything’ deal yesterday.

The website – which offers high street brands and its own designs, worn by everyone from Samantha Cameron and Michelle Obama to singer Rihanna – left shoppers bemused when they returned to their online ‘basket’ to find some goods had increased in price overnight.

Consumer group Which? warned retailers last night to ‘play fair’ and ‘make special offers special’.

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