Polarizing the White Male through White Privilege – Pick the Target, Freeze It, Personalize It, and Polarize It

Friday, May 30, 2014
By Paul Martin

David Risselada
May 30, 2014

Pick the target, freeze it, personalize it, and polarize it.

This is Saul Alinsky’s 13th rule of power tactics in Rules for Radicals. It, essentially, means drawing all attention to a particular person or institution in an effort to demonize, ridicule and completely discredit the chosen target. By freezing the target, you ensure that all eyes are upon it. By polarizing it, you ensure the target is isolated and appears, for all practical purposes, to be the blame for all things. By personalizing it, you ensure your targeted population can relate with not only the purported evil, but the desired solution as well. This tactic is played out very well in many situations.

The most obvious example is how the NRA and the Second Amendment is to blame for all violence in this country. You would think that the left would want to hold kitchen knife manufacturers to the same standard as gun owners seeing as though mass murders are just as easily committed with them as they are with guns. We all know it isn’t life that the left cares about. In fact, their relentless pursuit against gun owners’ rights is indicative of how little they actually value your life. Knowing criminals will never surrender their weapons, they advocate for policies that leave you defenseless in the wake of another shooting in a “Gun free zone.” Brilliant!

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