Full Speed Ahead For Facial Recognition Technology

Tuesday, July 19, 2011
By Paul Martin

Kashmir Hill
Jul. 18 2011

Face.com has been used to tag over 25 billion faces in over 7 billion photos since launching in late 2007. Facebook users had been using the Face.com facial recognition app to tag friends in photos for two years before Facebook stepped on the Israel-based company’s toes by making facial recognition a default feature for photo tagging this year.

Face.com has a nice head start as interest in facial recognition technology heats up. Photo-sites like Picasa and Facebook are making it widely available commercially for easy people-tagging; bars will be using it so that you can check out the gender ratio at your favorite watering holes via smartphone before deciding where to go; digital billboards are using it to target passersby with relevant advertising; and over 40 police stations around the country are adopting an iPhone tool, MORIS, that will allow them to identify criminal suspects with a face scan.

CEO Gil Hirsch, 37, says he isn’t worried about Facebook making his app irrelevant. “Our technology is better,” he says. Plus the social networking site is not the company’s only outlet. They offer a facial recognition technology API that over 20,000 developers are using for their own projects, such as FindYourFaceMate.com, an online dating site with the narcissistic premise that we get along best with people who resemble us. The site matches you with doppelgangers of the sex you’re interested in.

The Rest…HERE

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